Difference or die for Android

Difference or die for Android - Handbook career

In today's Empire of Choice and Selection, if you are not a Coca-Cola or a Nike, it is difficult to gain a foothold in the minds of consumers. And if you are already a top brand, it is not easy to protect that position forever, even if you have an advantage over that person.

It is not easy to tell if you have to find a glutinous rice in a jar of rice, but if you only have to find a grain of rice in it, then this task is obviously much easier. But finding this is not entirely simple, you need the skill to make the rice float to the surface of the rice grains so that you can identify it.

In order to gain a foothold in the minds of consumers, your brand needs to be a grain of grain, not a glutinous grain in this plain. That is the difference you should have. To make your grain (or pearl?) Float to the surface and remain enduringly recognized in the minds of consumers, it is our duty, advertising and marketing companies. Find and highlight your unique differences.

I highly recommend this book, Differentiate or Die or Difference or Death.