Ranking Factors 2.0

Ranking Factors 2.0, full name Ranking Factors SEMrush Study 2.0, is a useful document related to SEO - a search engine optimization method to improve website rankings on search results pages like Google.

Click the Download button above to download Ranking Factors 2.0 - the latest and extremely useful SEO documentation. The updated version of Ranking Factors 2.0 adds 5 more factors that influence the backlink so readers have more SEO methods for your website.

Benefits of Research Ranking Factors 2.0?

In June 2017, SEMrush conducted the first Ranking Factors study based on a range of more than 600,000 keywords, the goal was to find the impact factor between keywords and search results. SEMrush analyzed 12 highlights and the most controversial, then came to the conclusion that direct traffic (traffic) is the leading factor affecting site rankings.

But not stopping there, SEMrush continues to update the version of this study, the new chapter focuses on 5 off-page SEO factors, from total backlink volume to anchor text. With this new method, the number of factors analyzed has increased to 17, giving SEO experts a panoramic view of the factors affecting their site position in the SERP.

Update to the latest Ranking Factors 2.0

In addition to the five factors related to backlinks, Ranking Factors 2.0 also analyzes all the factors at a more in-depth level: discover how each factor affects the entire domain, the URL affects the ranking. . From there find out the advantages and disadvantages of each specific URL approach and wider domain in SEO.

Read the Ranking Factors 2.0 study, you can adjust your current SEO method to suit the new requirements to increase page rank.

A few figures from Ranking Factors 2.0 study

• 45% difference in content length between Top 3 and No. 20.
• 65% of domain names ranking for high volume keywords is HTTPS.
• 10,000 is the difference in the number of domain names of positions 10 and 2 in a high volume page group.
• 49% is the bounce rate for domain names ranked in the Top 3.
• 18% of domain rankings have a high keyword volume with no keywords in the content.
• 3-3.5 pages are accessed each session when the user accesses the page from the search results.
• More than 20% of the website's domain path is in the 2nd position compared to the website in the top position.
• More than 2.2 times the backlink leads to the URL in the top position compared to the URL in the position 2.
• 3% backlink contains keywords in the anchor text.

Research methodology in Ranking Factors 2.0

• Top 100 positions for more than 600,000 research keywords.
• Each page and domain is analyzed with 17 factors, including on page factors, backlinks, traffic for the domain name and URL.
• Keywords are grouped by search volume. Low (1-100), medium (101-1,000), high (1,001 - 10,000), highest (10,001 or more).
• The search volume group is divided by Long-tail and Short-head.
• Machine learning algorithms are applied to determine the factors that influence rankings.

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